Strategic account growth
Turn client goals into account plans, service priorities, and clear next steps.
Strategic accounts · global growth · 8+ years
Strategic accounts and global growth
Turning market insight and client strategy into measurable growth.
I work across account strategy, media, and operations to help international teams grow in new markets.
01 / About
I connect client needs with work teams can deliver.
My background spans trade marketing, global community growth, performance media, and strategic account management. I have worked with Xiaomi, Uber, BABI, and cross-border clients across Asia, North America, and Latin America.
I am usually the person connecting the pieces: what the market needs, what the client is trying to solve, what the media data says, and what the team can realistically deliver.
02 / Capabilities
Global media and performance
Plan paid media, budgets, creative testing, and optimization across international markets.
Market and commercial insight
Use audience, funnel, and market data to find practical growth opportunities.
Client operations and enablement
Build working methods and materials that help account and business teams serve clients consistently.
03 / Experience
Linkme Agency
Senior Key Account Manager
Led account strategy and advertising delivery for international clients across Brazil, India, Indonesia, and other growth markets.
- Managed a portfolio of 15+ clients and coordinated design, KOL, and technical teams to meet project goals.
- Designed a tiered client service model with clearer priorities, review rhythms, and ownership between business development and account management.
- Owned commercial enablement materials and represented the company in industry presentations.
PapayaMobile
Senior Key Account Manager 2021 - 2022
Owned international performance strategy and conversion-funnel improvement for major accounts in North America.
- Improved monthly conversion rate by 65%, with GMV up 54% and ROI up 12%.
- Reduced bounce rate by 20% through website experience recommendations.
- Developed search, regional, and creative optimization plans from live campaign data.
Key Account Manager 2020 - 2021
Led creative planning, performance analysis, and project delivery for e-commerce campaigns.
- Increased CTR by 70% with a refined unboxing-video creative approach.
- Led 5+ recurring product and trend sessions for clients.
- Produced e-commerce trend reports, best-seller plans, and website optimization guides.
Xiaomi · MIUI
Global Marketing Specialist
Worked with international social teams on MIUI product launches, content, and global community operations.
- Supported a global product launch that generated more than 100 million impressions.
- Managed communities at million-user scale across international markets.
- Developed content formats that reached more than 1 million views per video.
BABI
Trade Marketing Executive
Worked on retail expansion, product launches, and channel marketing for consumer goods.
- Opened new retail and convenience channels across North and Central China, contributing to 30% revenue growth.
- Supported two product launches from market research through packaging, inventory, and retail rollout.
- Used promotion and sales data to improve channel activity and resource allocation.
Uber Beijing
Social Media Marketing Intern
Managed social content, community engagement, and local integrated marketing campaigns.
- Helped grow a Beijing WeChat account from around 1K to 10K+ followers in two months.
- Created 100+ original articles, including five with 100K+ reads.
- Supported the delivery of Uber Ice Cream Day.
04 / Case studies
How I approach the work.
These examples show how I turn loose information into account plans, team tools, and decisions people can use.
Designing a client service model
At Linkme, account teams served clients with different levels of spend, fit, and support needs. I mapped client value and created a tiered service model to make those differences explicit.
- Defined service priorities and review rhythms by client tier.
- Clarified ownership between business development and account management.
- Connected day-to-day support with account growth opportunities.
What changed
The team had a shared way to prioritize service, follow-up, and growth work.
Turning media expertise into a sales tool
I reorganized platform capabilities, operating benchmarks, and case references into materials the business team could use in client conversations.
- Translated specialist media knowledge into clear client-facing language.
- Organized reference data by market, platform, and operating scenario.
- Presented market and media insights at external events.
What changed
Business teams could explain the offer more consistently and bring better context into early client conversations.
Growing MIUI's global community
At Xiaomi, I worked with country teams on product launches, social content, and community programs for MIUI users around the world.
- Coordinated social activity across markets for global launches.
- Built programs that encouraged user participation and recurring community activity.
- Used audience feedback to support product and content decisions.
Selected result
Supported a launch with 100M+ impressions and worked with communities at million-user scale.
Opening new retail channels at BABI
I combined store visits, competitor research, product feedback, and promotion data to support new products and expand retail distribution.
- Brought field observations into flavor, packaging, inventory, and launch decisions.
- Worked with retailers on promotions and in-store execution.
- Reviewed sales results to improve later channel activity.
Selected result
New retail and convenience channels across North and Central China contributed to 30% revenue growth, alongside two product launches.
Using ad data to reset a nonprofit content plan
For a nonprofit social project, I reviewed a year of Facebook and Instagram activity to understand which audiences, campaign objectives, and content formats were working.
- Separated campaigns by awareness, follower growth, and post promotion.
- Compared spend, reach, engagement, audience, and cost trends.
- Turned the analysis into practical content and testing recommendations.
Recommendation
Focus paid support on stronger posts, test more varied creative, and use engagement patterns to guide the next content cycle.
05 / Selected impact
A few outcomes in numbers.
Conversion rate
Through campaign and conversion-funnel optimization.
GMV growth
For an international performance-marketing account.
Launch impressions
For a global MIUI product launch.
Revenue growth
Following retail expansion across North and Central China.
06 / Tools & credentials
Media platforms
- Meta
- TikTok
- Kwai
Analytics and creative
- Google Analytics
- Google Trends
- Photoshop
- Illustrator
- Video editing
Previous certifications
- Google Ads Display Certification
- Meta Blueprint Certification
Languages
- Mandarin Chinese
- Taiwanese Hokkien
- Business English
07 / Contact
Get in touch.
I am open to strategic account, global growth, and international marketing opportunities.